Samsung 55" The Frame Pro NEO QLED 4K Mini LED Smart AI TV [2026]

Key Features

Ask your companion. Samsung Vision AI is here.
Getting help from Samsung Vison AI Companion has never been easier — whether it’s recommending what to wear based on trending clothing styles or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.

Designed to blend in
With a sleek, minimalist design, The Frame Pro is a masterpiece in itself. With the Wireless One Connect Box, you can wirelessly connect to other devices, enabling you to adjust your setup & stay cable clutter free.*
* TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

Transforms your TV into an Art Gallery
Transform The Frame Pro into art when you're not watching TV. Pick your masterpiece from Samsung Art Store's curated collection of over 5,000+ world famous artworks*.
* Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

For art almost as real as the canvas with Neo QLED, enhanced by Certified Glare Free.
Frame Pro delivers exceptional picture quality with Real Black* performance and lifelike colour with PANTONE Validated® certification*. Powered by our most advanced Glare Free technology*, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with Neo QLED, it helps ensure stunning clarity and gallery-like art quality, so virtually every image looks focused, immersive, and beautifully true to life.*
*VDE Testing and Certification Institute evaluated LS03HW for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report [insert]-, valid until [insert]. The LS03HW meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

The unseen details in high dynamic range
Watch your favourite films come to life in new detail with Neo Quantum HDR, now available on streaming services. Dynamic contrast and colour helps reveal what you might have missed in particularly dark or light scenes, delivering stunning scenes for you to enjoy.*
* Separate subscriptions required for certain streaming services. Terms apply. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Unlock powerful 4K AI processing with NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.*
* Compared to NQ4 AI Gen2 Processor.  Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Make your own AI-generated on screen images to match your mood
Set the tone of your space with AI-generated on-screen images, made to match your day. Simply choose keywords that capture the ambience you want, and Generative Wallpaper creates stunning visuals tailored to your selection.
*The number of attempts allowed per day may be limited.

Catch every word with minimal distractions
Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.*
* Performance may vary depending on installation environment and surroundings.

Sharpens and smooths the motion of objects and text with NQ4 AI Gen3 Processor
Samsung's AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.*
* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Upgrade your content up to 4K with AI*
Samsung's 4K AI Upscaling Pro technology powered by 128 AI neural networks transforms content into a 4K resolution. Our Micro RGB AI Engine enables sharp and smooth picture quality."
*Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Choose your preferred Voice Assistant
Choose the voice assistant you’re most comfortable with, Bixby or Amazon Alexa. Built directly into your Samsung TV, your preferred assistant gives you effortless entertainment search, hands-free control, and smart home management, all through natural voice commands for a more intuitive, connected experience.*
* Voice assistant services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and Samsung account required. Data usage and subscription fees may apply.

Experience stunning art in a more energy-efficient way
With a motion sensor, The Frame Pro detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to help conserve energy.*
* Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition.

An incredible Dolby Atmos experience
Enjoy incredible sound with Dolby Atmos support to deliver larger-than-life audio experiences.*
* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.